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How is your audience taking action?

Since our core messaging was developed with a general audience in mind, it can be adapted for a wide range of scenarios where you need to communicate with the broadest possible audience. When developing your call to action, consider how your audience is already taking action on the issues they care about.  

When asked which civic activities respondents participated in within the past six months: 

 

Civic Activity 

All respondents 

Progressive audience 

Moderates 

Young people 

(18-34) 

Gender 

 

 

Race/ethnicity 

 

Southern border states 

F 

M 

POC 

White 

Registered to vote 

31% 

 

34% 

30% 

44% 

28% 

34% 

37% 

28% 

39% 

Signed a petition 

30% 

51% 

26% 

30% 

33% 

27% 

28% 

31% 

28% 

Shared information on social media 

28% 

41% 

26% 

34% 

28% 

28% 

30% 

27% 

23% 

Donated money to support an issue 

15% 

22% 

13% 

17% 

15% 

16% 

19% 

14% 

12% 

Called or emailed members of Congress 

13% 

21% 

12% 

7% 

15% 

12% 

7% 

16% 

8% 

Donated money to a political candidate 

10% 

17% 

6% 

10% 

7% 

13% 

10% 

10% 

7% 

Attended a rally, protest, or march 

7% 

19% 

6% 

12% 

5% 

9% 

8% 

6% 

5% 

Attended a local political party meeting 

3% 

8% 

2% 

4% 

3% 

3% 

5% 

2% 

4% 

Volunteered to make phone calls or walked door-to-door talking to regular voters 

3% 

7% 

1% 

4% 

2% 

4% 

4% 

2% 

1% 

None 

33% 

22% 

38% 

23% 

34% 

32% 

30% 

35% 

32% 

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