Image by Miranda Kharsa
WE DID IT! Two years ago, AFSC and partners launched our “No Dough for the Occupation” campaign, calling on General Mills to stop manufacturing Pillsbury products on stolen Palestinian land.
And our public pressure worked! In early June 2022, General Mills announced that it had divested its Israeli business altogether, selling its stake in its Israeli subsidiary and ending the production of its Pillsbury products in an illegal settlement.
We applaud General Mills for this decision. And we have ended our boycott of Pillsbury products.
This victory shows that public pressure works, even on the largest of corporations. Over the past two years, many organizations, people of faith, and other community members across the U.S. joined our efforts—sending letters to General Mills, holding public demonstrations, and spreading the word to friends and family.
This victory would not be possible without people like you standing up for the human rights and dignity of all people. Thank you!
General Mills divests from Israel following campaign led by Quaker organization
“General Mills’ divestment shows that public pressure works even on the largest of corporations,” said Noam Perry of AFSC’s Economic Activism program.
Pittsburghers rally to support Pillsbury boycott in solidarity with Palestine
The Pittsburgh BDS Coalition launched a series of demonstrations at a local Target asking the store to stop carrying Pillsbury products.
Wake the sleeping giant: Become a Pillsbury-Free-Church
Ainsworth United Church of Christ of Portland, Oregon just pledged to be a Pillsbury-Free-Church in support of Palestinian human rights. Join us!
It’s time for General Mills to quit the settlements
When General Mills leaves the occupation, it will be late to join the party. It is one of just a couple of non-Israeli companies that still insist on manufacturing their products in Israel’s illegal settlements.
We're boycotting Pillsbury. Here's why you should join us.
The company is exploiting land, water, and other resources that were captured by force from their legal Palestinian owners, in violation of international law—and directly profiting from the illegal occupation.
Holding General Mills accountable for profiting from the occupation
AFSC and partners took our campaign to boycott Pillsbury to the corporation’s boardroom for General Mills' annual shareholder meeting. Find out how the company responded.
U.N. publishes list of companies involved in illegal Israeli settlements
The publication was mandated by a resolution that reaffirmed the illegality of Israeli settlements, identifying them as the root cause of many violations of Palestinian human rights.
General Mills profile on Investigate
General Mills manufactures frozen baked goods for its Pillsbury brand in the Atarot Industrial Zone, on stolen land which Israel illegally annexed from the Palestinian town of Beit Hanina.
What you need to know about Israel's illegal settlement industry
Companies involved in the settlement industry depend on and benefit from the illegal confiscation of occupied resources and from the discriminatory legal regime in the occupied territories.
Al-Haq Report about Atarot Industrial Zone
This report examines the extent of Israel’s discriminatory measures against Palestinians, exemplified in the case of the Atarot industrial settlement in occupied East Jerusalem, and its adverse impacts on the lives of Palestinians residing therein as well as Palestinians in general.
General Mills profile in Who Profits' Database
Who Profits from the Occupation is an independent research center dedicated to exposing the commercial involvement of Israeli and international corporations in the ongoing Israeli occupation of Palestinian and Syrian lands.