SodaStream: Building walls, not bridges
An article about the SodaStream boycott by AFSC's Mike Merryman-Lotze was published by Al Jazeera on July 18, 2013:
The Israeli beverage company SodaStream is rapidly gaining a foothold in US markets. Its brand recognition is rising steadily, and given a series of recent partnership agreements it is likely that SodaStream will continue to increase its US presence.
However, as SodaStream has gained visibility so has the boycott campaign targeting the company in protest over the location of one of SodaStream's main production facilities in an illegal Israeli settlement in the West Bank. This boycott is part of the growing Boycott, Divestment, and Sanctions (BDS) movement which targets companies and institutions whose actions support or help sustain Israel's military occupation of the Palestinian territories and/or violations of international law.
Read the rest of this piece at http://www.aljazeera.com/indepth/opinion/2013/07/2013711145016751282.html